K-pop label JYP Entertainment has launched a Latin music division, through which it will launch an audition show to find the next Latin girl group.
K-pop label JYP Entertainment is launching a Latin music division that will focused on developing artists for the Spanish language market, the company tellsthat will “discover, train and launch” the next global Latin girl group — essentially a Latin sequel to JYP’s audition show, which aired in the U.S. last year. Auditions are slated to take place sometime later this year and will be held in Latin America, Spain and the U.S., with exact dates and locations to be announced.
”The goal of the new division, according to a press statement, is to go “beyond infusing Latin elements into K-Pop” and create a “unique group that retains its authentic Latin essence while benefiting from the unparalleled training and creative standards that JYP is renowned for.” New recordings will be distributed by Universal Music Latino.
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