JW Anderson is reinventing the fashion show in the era of COVID-19

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JW Anderson is reinventing the fashion show in the era of COVID-19
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In lieu of an actual show, the designer sent 'guests' a box of fabrics, cut outs, masks and dried flowers this season.

, when the physical nature of the fashion show is irreplaceable, or at least irreplicable? The movement of the clothes, the moment of the show itself -- comprising of both anticipation and the immediacy of reaction and communication -- all that is gone for now. Instead, we’re forced to make do with separation, distance, lack of connection; and the’s approach is maybe the first to feel successful, in and of itself, rather than reaching for something unattainable.

Enclosed on sheets of perforated card the 'show' combined both menswear SS21 and women’s Resort 21, the menswear came with a mask created by-- a “fictional character” representing “enlarged young male personalities”. There was a handmade and homespun feel to it, a return to craftiness and DIY, patchworks, clashing colours and juxtaposing textures.

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