A vaping ban in Juul Labs’ hometown survived an election day vote on Tuesday, making San Francisco the 1st major U.S. city to prohibit all e-cigarette sales
that “Juul could not shut down this campaign if they wanted to,” Crosthwaite announced days later that Juul would stop supporting the ballot measure. Company spokesperson Ted Kwong decline to comment on the results of Tuesday’s vote, instead referring“The San Francisco vote gives a powerful boost to growing efforts around the country to end the sale of all flavored tobacco products,” said Matthew Myers, president of Tobacco-Free Kids Action Fund, in a statement.
Billionaire Michael Bloomberg bankrolled its efforts, contributing $6.6 million of the $7.3 million received by the “No on C” campaign. The former New York mayor, worth an estimated $52.5 billion according to, has been an active donor in Bay Area politics, giving multi-million dollar contributions to a 2018 campaign to ban flavored vaping products in San Francisco and a 2016 campaign to increase soda taxes in San Francisco and Oakland.
The ban is unlikely to have a material effect on e-cigarette sales, said Cowen analyst Vivien Azer, noting that consumers can buy products in nearby cities. “The biggest negative for the e-vapor category today is EVALI, as health concerns around vaping drove an 18% month over month decline in e-vapor sales, in Nielsen-tracked channels,” she noted. EVALI has resulted in at least 37 deaths and more than 1,800 injury cases,The ban’s victory could usher in similar legislation elsewhere.
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