Juul ramped up nicotine levels, and competitors followed, study says

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“It’s more than just an addiction problem right now; it’s definitely an epidemic.” One teen said he was addicted to Juul and had a seizure as a result of vaping. New lawsuits are targeting the e-cigarette giant. drsanjaygupta reports.

Leading e-cigarette company Juul Labs spurred a"widespread rush" of companies seeking to boost their own nicotine concentrations in order to mirror Juul's success, according to a paper published Thursday in the BMJ journal Tobacco Control.

When Juul released its original 5% nicotine pods in the United States in 2015, the majority of competing products came in 1% to 2% concentrations, according to study author Dr. Robert Jackler, founder of Stanford Research into the Impact of Tobacco Advertising. Now, a number of competing brands reach into the 5% to 7% range.Experts say that a single 5% pod delivers the same amount of nicotine to the body as a pack of cigarettes.

Fuhrman ultimately ditched his vaping habit and focused his sights on becoming a teen anti-vaping advocate -- along with his friends and mother, Dorian Fuhrman, a co-founder of the group Parents Against Vaping e-cigarettes."I don't want this to be a thing that my 7-year-old sister is going to be experiencing when she's in seventh, eighth, ninth, 10th grade," he said. "I just want this to stop as soon as possible so we can stop addicting younger kids.

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