Justin Bieber is the latest artist to sell his music copyrights to Hipgnosis, an U.K. investment company that deals specifically in songs
), and the generally unpredictable nature of the music industry. With new technology like streaming disrupting how music is consumed, younger artists like Bieber can’t guarantee that their music will have an enduring legacy . The logic goes, better to take the payout now—then wait for that catalog to become obsolete.Hipgnosis, in particular, is on a tear to own most of the songs you’ve ever heard.
, Timbaland, Richie Sambora, Tom DeLonge, the cofounders of Blondie, Mark Ronson, Jack Antonoff, Rick James, Barry Manilow, Lindsey Buckingham, Shakira, and more. As toHipgnosis is willing to pay such steep fees for these rights, Mercuriadis “wants to disrupt the music publishing industry so completely that it ceases to exist in its current capacity,” according to
. The idea is to “see if songs can function as investments, similar to the way oil, gold, and publicly traded companies do,” except more stable, “because music is the most predictable commodity available .” This evolution is supposed to benefit not just Hipgnosis and its artists, but the average person, too, if
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