Justin Bieber’s ‘Yummy’ vs. the Ohio Express’s ‘Yummy Yummy Yummy’: Whose Is Yummiest?

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Justin Bieber’s ‘Yummy’ vs. the Ohio Express’s ‘Yummy Yummy Yummy’: Whose Is Yummiest?
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For pop fans of a certain age, there was shock when Justin Bieber announced the debut single from his first album in more than four years would be called “Yummy.” Didn’t the Ohio …

announced the debut single from his first album in more than four years would be called “Yummy.” Didn’t the Ohio Express claim ownership of that wordwith their 1968 smash “Yummy Yummy Yummy” ? In inviting unavoidable comparisons with a classic, wasn’t Bieber — the Ontario player — setting the bubblegum bar impossibly high?

Yet maybe the Ohio Express faced seemingly insurmountable odds of their own when they came up with “Yummy Yummy Yummy” just a few short years after James Darren’s “Under the Yum Yum Tree,” had from the movie of the same name, had claimed the root syllable, at least. Maybe each generation deserves the right to put its own candy-flavored stamp on one of the most gag-inducing words in the human language.Sheer repetition.

You’d think the Ohio Express would have a lock on this one, what with the word “yummy” appearing three times in the title alone. Yet it ultimately appears just under a dozen times in the duration of their perennial. Bieber very much has the upper hand: His song has the title word occurring 32 times, and then throws in another 23 uses of the shorter derivation “yum” for good measure.

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