.justinbieber released 'My World' 10 years ago this week! Below, the writers, producers & photographers reflect on the 2009 debut 🎵
‘Everybody was making bull--t-ass kid records -- we gave him real songs.’
But creatives behind the project now admit they didn’t walk into the studio 10 years ago with the intention of making music geared toward a young audience. Rather, they worked as they would for any artist, some even with the intention of keeping tracks for themselves, and allowed whatever changes to be made in the final steps of production: vocal flourishes, some lyrical alterations and -- of course -- pitching an instrumental up to match the young singer’s developing voice.
While it's now synonymous with Bieber’s signature music video “hand heart,” it wasn’t always intended to be made for a teenager. Before Bieber’s vocals ever hit the track, that first draft was, as Bunton recalls, a completely different record. “When we were in Atlanta, we kind of redid the whole record,” Bunton says. “We liked the concept, [but] the first draft of the record was different. It was way more Carribean.
Bruce Waynne, one half of production duo MIDI Mafia, wishes he and his musical partner Dirty Swift had a shot at the lead single, but he’s still grateful he helped orchestrateHe admits he didn’t hear of Bieber before getting on a call with Braun. MIDI Mafia only agreed to help, Waynne says, because of Bieber’s Canadian background, something the young singer and Swift had in common.
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