Justin Bieber's 'I Feel Funny' Isn't

Justin Bieber Feels Funny, Isn't

Justin Bieber’s new release, “I Feel Funny,” is technically a video for what could broadly be considered music—it’s a quick thing he and Lyrical Lemonade mastermind Cole Bennett slapped together between takes on another collaborative project, the upcoming video for his song “Honest.” You might even call “Funny” an ad for that song . But above all else, “I Feel Funny,” is content, which means it has little responsibility beyond its own existence.

This slapped-together aesthetic also suggests a certain self-entitlement and gloating from an artist who is still well within his , during which so much of what he touches turns to gold. “You’ll watch this because of course you will,” is the message of “I Feel Funny.” Why try when you can command attention by not trying? Anything Bieber releases—including gas—would command attention. It’s probably fun to play with that amount of power, but it’s less so to behold.

Justin randomly texted me this song one day and said “should we do a visual to this? song straight to number 1.” We joked around about doing a video for it but never did. A few weeks later we were doing a pick up day for a video we had recently shot, but never finished . We had a bit of time switching over from scene to scene. So, I went into his trailer and said “Remember that song you sent me? Let’s shoot a video for it on my phone in between takes of the actual video.” ...

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