New VIP+ Analysis: The pop star and Wave missed out on chances to grab additional revenue and social media mentions from the digital event.
there are still many ways in which marquee interactive online events could improve to get more consumers to buy-in to the format.Bieber’s concert was staged on the platform of interactive entertainment company Wave, rather than Roblox or Fortnite. The pop star performed hit songs including “Peaches” and “Hold On” from his latest album, “Justice,” via a digital avatar that he controlled by wearing a motion-capture suit.
For example, concert attendees weren’t assigned avatars that they could use to freely move around the various digital settings that Bieber performed in. It is important to remember that the event was free, so it doesn’t seem right to expect an uproar among Beliebers that wanted more from the event. The various drastic changes in scenery, which would have never been possible in a in real-life Bieber performance, were visually appealing and likely helped keep viewers engaged.
It’s possible that some had screen-recording software to capture interesting parts of the show, but there were likely groups of attendees who wished they could’ve more easily natively recorded clips of Bieber on Wave to post on Twitter or Instagram Stories soon after certain songs were performed. After all, it stands to reason that if you knew about the Bieber-Wave concert in the first place that you were probably either very into Justin Bieber or just an interactive entertainment-tech enthusiast.
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