Justin Bieber (justinbieber) is returning to his YouTube roots
YouTube, the platform where Bieber got his start, has ordered a docuseries about the pop star.will take viewers inside the making of Bieber's upcoming album, his first in four years. YouTube describes the series as "a raw, powerful and intimate look" at Bieber's creative process. Featuring new music from the artist,also will feature new behind-the-scenes footage from Bieber's wedding to Hailey Bieber and his day-to-day life.
Bieber first gained attention after his mother began posting his cover songs on YouTube in 2007. It was through those videos that Scooter Braun discovered the singer. He currently has 47.5 million subscribers on YouTube, making him the most subscribed artist on the platform. "When I was getting started, YouTube provided me a platform and a community where I could share music, experiences and moments with my fans," Bieber said in a statement. "It feels great to partner with YouTube for this original documentary series. I want my fans to be part of this journey." joins a growing slate of music and unscripted programming on YouTube, including October documentarytied to the release of Taylor Swift's "Lover" music video.
The project comes amid a boom time for musician-focused documentaries, including a Peter Berg-directed Rihanna project for Amazon and a R.J. Cutler-directed Billie Eilish project for Apple TV+. is produced by Bieber Time Films, SB Projects and OBB Pictures. OBB's Michael Ratner is executive producing and directing with photographer Joe Termini also set to direct some episodes.
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