Here, a breakdown of the TikTok-favorite 'no-makeup' makeup look's most popular components and cost, from Rare Beauty's Blush to Refy's brow gel.
— where videos tagged #NoMakeupMakeup have reached 1.7 billion views — to share their own iterations. Though these interpretations vary from one person to the next, the look has seen a steady proliferation of steps across the board.“Skin prep” has gone from encompassing moisturizer to, in some cases, moisturizer plus primer plus bronzing drops; the look’s signature sheer coverage now isn’t complete without nose contour, color corrector, bronzed cheeks and setting powder, and so on.
In short, consumers are doing a lot more to look like they’re doing less. And makeup sales are growing for it: prestige makeup grew 15 percent in 2023, while makeup drove most of mass beauty’s total growth for the year. Circana reports lip oils and blush were among the category’s biggest drivers.creator @kirralee, who counts just over 70,000 followers and recently shared her own nine-step approach, here’s how the look nets out..
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