K-pop group JUST B is undergoing a rebranding phase in 2025, focusing on self-produced music with a continued emphasis on rock. They are also planning a U.S. tour following their previous one in 2024.
Survival show programs, new releases, and a tour filled the schedule of JUST B members in 2024, and now they have even more planned for this year.The six-member group debuted in 2021 and have since become known for their powerful vocalists, rappers, and personalities online.The first three years of their career under BLUEDOT Entertainment has garnered them a fanbase across the world, but now in 2025 they are going through what they consider a group rebranding.
The group participated in the survival show program "Road to Kingdom: ACE of ACE" in 2024, a show that put multiple established boy groups head to head in performances, and members Geonu and Bain participated in the vocal-based survival program, "Build Up" as well.Those experiences helped the members grow as well as learn more about what kind of artists they want to be."‘Road to Kingdom' was such a good experience for us.
JUST B K-Pop Rebranding Rock Music Tour
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