With online shopping chipping away at specialty retail, stores strive for uniqueness and quality service to keep runners coming back.
, embraces the history of the world’s oldest annual marathon and the current events that unite runners and nonrunners alike. When Boston College track co-captains Dan Fitzgerald and Justin Burdon opened the first store in 2009, the goal was to create a brand that could stand on its own.
One of those statements was made last year with the “Immigrants Make America Fast” hats, which were designed to celebrate the accomplishments of immigrants through the story of Eritrean-born U.S. Olympian. Also last fall, the shop hosted a registration run for the midterm elections with a speaker panel and created a series of hats with the message “We the People Run This Democracy.”
This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.The internet will always miss one thing: the chance to meet and grow a group of friends.offers that connection with the “Academy” group. The shop, a fixture in Southern California since 1979, has stood the test of time by giving back to various training groups with the initiative of team nights for local programs.
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