Not a whole lot of people who sampled Jeffrey Katzenberg’s Quibi premium mobile-streaming app for free are forking over money to pay for it after their gratis trial periods expired, according…
premium mobile-streaming app for free are forking over money to pay for it after their gratis trial periods expired, according to new research estimates. The data adds fuel to questions about whether Quibi will be able to successfully pivot its business model, given indications that it is tracking to fall well short of original customer targets.
Now those free trials are beginning to roll off. Among users who signed up from April 6-8, a maximum of 8% — or 72,000 — have opted to pay for Quibi, Sensor Tower estimated. Quibi’s regular price is $4.99 monthly with ads or $7.99 per month without ads; the ad-supported tier also is included in T-Mobile’s unlimited family plans.
By contrast, Disney Plus converted about 11% of initial free-trial app users to paying customers, according to Sensor Tower. Disney Plus also had far more early signups than Quibi: According to Disney, the Disney Plus service hadQuibi has not confirmed how many paying customers it has netted so far, but it claims the number of downloads of the app to date have topped 5.6 million .
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