A 1954 Plymouth Belvedere 4-door sedan with flathead straight-six engine, found in a Colorado wrecking yard.
Chrysler's low-price Plymouth division did very well in the United States after the guns of World War II fell silent, with strong sales of its cheap and sensible cars through the early 1950s. By 1954, however, Plymouth was slipping in the standings, its sales numbers being surpassed by GM's Oldsmobile and Buick divisions during that year.
For that year, the Plaza was the cheapest Plymouth, with the Savoy as the midgrade offering. The Belvedere stood at the top of the Plymouth pyramid for '54, priced just below its most affordable Dodge siblings that year. We saw a discarded purple '54 Savoy in this series a couple of years back. The Chevy had an overhead-valve straight-six under its hood, while the Plymouth made do with an old-fashioned flathead straight-six .
A "Hy-Drive" automatic transmission was available in the 1954 Plymouths, but this car has the base three-speed column-shift manual.It also has the optional single-speaker AM radio, which cost $82.50 . Note the Civil Defense symbols at 640 and 1240 kHz; those indicate the CONELRAD emergency frequencies Americans were supposed to tune to when atomic-bomb-carrying Soviet bombers were on their way. These marks were required on U.S.-market radios from 1953 through 1964.
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