Margaret’s is a story we need today more than ever, writes jweisswolf
in 2017, I delved into the national discourse about menstruation in the United States during the 20th century. Of course,plays a leading role—but so too, I learned, does the invention and commercialization of modern menstrual products.is available on Amazon Prime Video on April 21.In the early 1900s, wartime nurses realized that the cellulose bandages they used to dress soldiers’ wounds absorbed blood better than plain cotton.
By the mid-20th century, imagery began to shift—less about secrecy, though modesty still prevailed, with an overt nod to fashion and self-presentation. Names of products were sweet, diminutive: Lillettes and Pursettes. As for the ads, think crisp attire and a parade of confidently demure, always pristine, upscale—and white—women.
Menstruation management, and the efficacy of products themselves, became embedded in the emerging national ethos of the 1950s. In part, this was a practical result of women assuming a greater role in public life, education and the workforce. It also reflected a distinct commitment to middle-class values—growing reliance on the modern medical establishment, appreciation of and aspiration for high-tech convenience products, and a robust advertising economy.
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