The judge denied an emergency letter motion filed by the clothing brand Rhode, allowing Hailey Bieber to move forward with her skin-care brand.
A month after that initial trademark infringement filing, the fashion brand’s cofounders,filed an emergency letter motion on Friday in response to a new YouTube documentary released by the model’s company, titled “The Making of Rhode.” According toa judge “denied the group’s motion for a preliminary injunction without prejudice,” which allowed Bieber to release the video and to continue promoting her brand despite the ongoing trademark lawsuit.
At the time of the original filing, Khatau and Vickers released a statement saying that they “were forced to file a lawsuit against Hailey Bieber and her skin-care line that launched last week and that is using the brand name ‘rhode.’ We didn’t want to file this lawsuit, but we had to in order to protect our business. While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.
The fashion brand, which was launched in May 2013 and is expected to make $14.5 million this year, owns the Rhode trademark for several types of clothing items and accessories and, according to, they’ve also filed to expand that trademark to include additional categories such as home goods, and were considering makeup and skin care as well.
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