Joyce Gordon, a commercial actress, voiceover performer and the first female president of a Screen Actors Guild branch, died on Friday at the age of 90
Joyce Gordon, a commercial actress, voiceover performer and the first female president of a Screen Actors Guild branch, died on Friday, SAG-AFTRA president Gabrielle Carteris confirmed in a statement on the guild website. She was 90.
"Joyce was everything you could want in a SAG-AFTRA member and leader: intelligent, talented, unceasingly dedicated to her fellow performers, and a warm and generous friend,” Carteris. "Her stature as a pitchwoman and voiceover talent was indispensable in convincing the advertising industry to take seriously the concerns of commercial performers in the early days of that contract. Our hearts go out to Joyce’s family.
Gordon was elected president of the New York branch of the Screen Actors Guild in 1966 after having appeared in numerous promos and commercials. According to SAG, she was the first woman to do network promos and the first female announcer for a political convention on network television. She was born in Des Moines, Iowa, on March 25, 1929, and grew up in Chicago. Gordon moved to New York at the age of 19 to pursue her career in entertainment, making early appearances in
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