The This Morning presenter has been announced as the new face of Iceland and will be fronting the supermarket's new TV adverts from Friday April 19.
Josie Gibson , the TV star who shot to fame after winning Big Brother in 2010, has landed a new role that she describes as a "surreal moment".
From Friday , Josie will be fronting Iceland's new TV adverts, introducing the store's updated slogan, "that's why we go to Iceland," replacing the previous "that's why mums go to Iceland". The star-studded advert shows Josie loading up on all of Iceland's popular items and she will be featured over the next year, marking special occasions such as summer and Christmas.
When queried by Mail Online about the duo's relationship, Josie confessed: "I'm in love with Stephen Mulhern. There you go. But story of my life, I don't think he loves me." Top showbiz news Their romance blossomed during the panto production of Snow White in Birmingham, but ultimately fizzled out by 2011.
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