Joor, the global wholesale management ecosystem, is collaborating with WeWearAustralian and Australia Post on a global initiative to elevate Australian fashion. The initiative aims to capitalize on the rising success of Australian brands, reflected in a 43% sales increase on Joor's platform over the past five years. Starting February 6th in New York, a four-day retail experience will showcase 12 Australian brands, including R.M. Williams, Ngali, Viktoria & Woods, and Acler. Additionally, a Joor x WeWearAustralian event will feature 40 Australian brands on Joor Passport, including several making their international wholesale debut. A three-month wholesale initiative will also engage a global audience of premium retailers.
the global wholesale management ecosystem, is partnering with WeWearAustralian and Australian Post on its global initiative to promote Australian fashion.
The initiative aims to build on the growing momentum of Australian brands. According to data from Joor, sales of Australian brands have increased 43 percent on its platform over the last five years. Starting Feb. 6 in New York, a four-day retail experience featuring 12 brands, including R.M.Williams, Ngali, Viktoria & Woods and Acler. Consumers and VIP guests will be invited to shop the brands in a bespoke shopping experience that will transform a retail space into an “immersive celebration of.” Special design elements include a red earth floor, tea tree-draped ceilings and a Terra Australis sent from Australian perfumer Lumira.“WeWearAustralian is more than just an initiative.
A curated group of fashion brands have now launched on Joor Passport from a wide range of wholesale categories. These brands include Aaizél, Esse Studios, Acler, Christian Kimber, Lack of Color and the Indigenous brand, Ngali. Notably, several Australian brands will be introduced to international wholesale for the first time, including Viktoria & Woods and Morrison.
A wholesale initiative will also be extended for three months to further engage an audience of global premium retailers.Post on this new digital trade show event — providing 40 of Australia’s foremost fashion brands with a global platform to expand their international distribution,” said Kristin Savilia, chief executive officer of Joor.
FASHION AUSTRALIA WHOLESALE JOOR INTERNATIONAL DISTRIBUTION
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