Jony Ive and Apple: three decades that changed design

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Jony Ive and Apple: three decades that changed design
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As the contractual connection between Sir Jony Ive and Apple Inc is finally severed, it brings to an end three decades of collaboration. Ive and Apple were one of the great industrial design partnerships of the modern age, the driving force behind what became the world\u2019s first trillion-dollar company (and...

’s consulting contract with Apple ends, we look back on one of design and technology’s most fruitful partnerships

Following Ive’s arrival at Apple in 1992, his promotion to lead the design teams in 1996 was serendipitously timed. Not only did it coincide with the founding of a pioneering design magazine called Wallpaper*, but it was just before the start of Steve Jobs’ second and more significant tenure at the company he co-founded in 1976 and left in 1985. Ive joined the San Francisco-based firm straight from Tangerine, a London-based design consultancy.

Wallpaper* had its first audience with the newly promoted Ive back in issue 3, when Andrea Coddington and photographer Matt Hranek travelled to Cupertino to meet the 29-year-old, black clad, goatee-sporting Ive and marvelled over influences that included rave flyers, underground music and classic Jaguars. The occasion was the launch of the eMate, a short-lived clamshell laptop with a touch screen and the Newton operating system.

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