.jvn raising the stakes in the celebrity beauty game with his new hair care line jvnhair.
Van Ness was trained by the Aveda Institute and worked full time as a hairstylist from 2006 to 2018. His ingredient know-how came in handy when formulating the products. “I always felt there were three main issues I was dealing with: more moisture, or dealing with damage, or body and volume,” he said.The brand touches on key consumer trends, from sustainability and inclusivity to the skinification of hair.
To that end, Van Ness’ philosophy on hair also informed how he made the products. “I wanted to be able to reach out to people and demystify hair care to help people celebrate their natural hair textures, and also just take away the idea that there’s one way your hair should be,” he said. “I also have very curly, wavy hair and never knew how to style it. There was this dumb rule for boys having to cut their hair and because I was assigned male at birth, I always had to have these short haircuts,” Van Ness added, who is nonbinary and uses all pronouns. “It’s always been really important to me to make everyone feel welcome and able to play with theirSustainability is also a tenet of the brand’s proposition, which prioritizes glass and aluminum packaging.
The brand doesn’t have immediate plans to expand into new categories, Van Ness and Lo both said, but they didn’t count it out for the future, either. Rather, they are focusing on new markets, such as the U.K., Lo said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Film That Lit My Fuse: Emmy Nominated ‘The Kominsky Method’ Star Michael Douglas Describes The Terrifying Cinematic Power Of Watching Dad Kirk Douglas Cut Off His Ear As Van Gogh In ‘Lust For Life’The Film That Lit My Fuse is a Deadline video series that aims to provide an antidote to headlines about industry uncertainty by swinging the conversation back to the creative ambitions, formative …
Read more »
50 Best Products to Make Your Home Healthy, Stress-Free, and Super ComfyShop the best bedding, must-have kitchen appliances, and much more.
Read more »
Allow Hanahana Beauty to Re-Introduce You to Minimalist SkincareAbena Boamah, the founder of Hanahana Beauty, talks to ELLE.com about her new skincare launch.
Read more »
How the 'Sopranos' prequel reimagines some of your favorite characters — and introduces new onesHow David Chase recast old 'Sopranos' characters — and introduced new ones — for the big screen prequel ‘The Many Saints of Newark.’
Read more »
Let Us Introduce You to the New and Improved Cargo PocketThis is the 2021 new and improved way to wear the cargo pocket
Read more »