The U.S. Army has paused its advertising campaign featuring Jonathan Majors in response to the actor’s arrest Saturday for an alleged assault. The two “Be All You Can Be” commerci…
The two “Be All You Can Be” commercials featuring Majors as an on-screen narrator were pulled Sunday. The U.S. Army plans to continue running other ads in the campaign, maintaining a digital presence as well as a prominent position in broadcasts of the NCAA March Madness tournament. Advertisements featuring Majors were still running during the NCAA broadcasts on Saturday evening.
“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” Army Enterprise Marketing Office public affairs chief Laura DeFrancisco confirmed in a statement. “We recently released two ads in which Mr. Majors appears. While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.
The multi-million dollar “Be All You Can Be” campaign was widely seen as a renewed effort for the U.S. Army to rebound after its. In 2022, the organization enlisted roughly 45,000 individuals, falling 25% short of its goals. Centering the ad campaign on a celebrity like Majors reflected an effort to renew enthusiasm for the military among young Americans. Majors, who has enjoyed the reputation of a rising star in Hollywood, is the star of recent blockbuster releases “Ant-Man and the Wasp: Quantumania” and “Creed III” and the buzzy Sundance drama “Magazine Dreams.”
Majors was arrested on Saturday in New York on domestic violence allegations after a dispute with a 30-year old woman, who was taken to the hospital with “minor injuries to her head and neck,” according to authorities.“We are quickly gathering and presenting evidence to the District Attorney with the expectation that all charges will be dropped imminently,” criminal defense lawyer Priya Chaudhry said Sunday morning.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jonathan Majors’ ‘Be All You Can Be’ U.S. Army Ad Campaign Pulled Following ArrestThe Army had already released two ads featuring the 'Creed III' actor before he was arrested in New York City on Saturday night in relation to a domestic dispute
Read more »
U.S. Army Halts Jonathan Majors Ads Following Actor's Arrest“Prudence dictates that we pull our ads until the investigation into these allegations is complete,” Army spokesperson says
Read more »
Army pulls recruiting ads after Jonathan Majors' arrestThe arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers
Read more »
US Army Pauses Multimillion Dollar Ad Campaign Featuring Jonathan Majors After His ArrestThe US Army has put a hold on its new multimillion dollar ad campaign featuring Jonathan Majors in the wake of the actor’s Saturday arrest. The ad campaign was paused Sunday after Majors, its…
Read more »
Army pulls recruiting ads after Jonathan Majors' arrestThe U.S. Army pulled two ads at the heart of its latest recruiting campaign featuring narration by actor Jonathan Majors after he was arrested in New York on charges of strangulation, assault and harassment. A lawyer for Majors denied any wrongdoing.
Read more »
Army pulls Jonathan Majors' 'Be All You Can Be' recruiting ads after arrest on assault chargesThe arrest of Jonathan Majors has upended the Army's advertising campaign that was aimed at reviving the service's recruiting numbers.
Read more »