'That’s the beauty of TikTok. People can appreciate your artistry and hard work, but they can also appreciate that you might just be high and hungry. As long as you approach it honestly.' - ChefJonKung
Before the pandemic, the Detroit-based chef Jonathan Kung orchestrated if-you-know-you-know dinner parties that mashed up his Chinese heritage and North American upbringing. When the world locked down, Kung
, where his quirky creations like curry mac and cheese and corned beef noodles have won him over 1.5 million followers. Here, he shares some of his secret sauce.Sometimes I make videos to express my passions and creativity through food. If I feel strongly about a social issue, I might voice my thoughts over shots of me making food. Sometimes I just have a story to tell, which I do in connection to the dishes I make. And then on some days I just want to get high and do the bare minimum.
It’s about earning every second of your viewers’ attention. By checking your ego, you’ve already done most of the work.
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