Jonathan Cohen Gives a Heartfelt, Honest and Ultimately Hopeful Take on How He and His Label Are Handling the Crisis and Looking to the Immediate Future
Obviously, fashion week [in New York in February] happened, and we did our show [for the fall 2020 Jonathan Cohen collection]. We had started to hear about the virus, but it seemed so far away; maybe we started to wash our hands more often. On our way to market in Paris [Cohen does his collection sales there], it started to feel inescapable; appointments were canceled, teams were not flying in, or they were leaving.
When I ended my 14th day of quarantine, I decided to go home to San Diego to be with my family. I grew up there and I haven’t lived there since I was in high school. But I am so grateful to be with my family—my sister just had a baby, at the end of last week—and I know for a lot of people that’s not an option. I’m lucky. Yet it’s also scary [being here] since I still have my life in New York; Sarah is my family too. I have seen her almost every day for as long as we’ve worked together.
Currently, we don’t need to invest in new textiles and production runs; we want to dip into our existing fabrics to create new things, work with local factories, produce small capsules we can sell online and through some of our boutiques. It’s how we first started, with a collection of 12 printed dresses.
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