The comedian mocked its attempt to win back customers after conservatives boycotted the brand over its partnership with the transgender influencer.
Jon Stewart has taken aim at Bud Light over its U-turn on its partnership with Dylan Mulvaney.During Monday night's episode of The Daily Show, Stewart criticized corporations for 'financially exploiting' LGBTQ Pride month, hitting out at Target, Oreo, Skittles and Burger King for campaigns he deems performative.He also slammed Bud Light for its response to the conservative boycott it faced last year.
As a result of the boycott, the share price of Bud Light's parent company, Anheuser-Busch InBev, declined. The brand issued an apology, which outraged LGBTQ activists, followed by an advertising campaign focusing on patriotism and Bud Light's American origins.The company was founded in St. Louis, Missouri, in 1876, but it has been owned by Belgian manufacturer Anheuser-Busch InBev since 2008.
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