Jesse Bongiovi speaks exclusively to WWD about the quickly growing rosé brand and answering consumers' calls for more.
Launched in 2018 by Jon Bon Jovi and his son Jesse Bongiovi, the Hampton Water Wine brand has quickly become a favorite for wine drinkers in the U.S. and will now offer a sparkling addition to its roster with Hampton Water Bubbly. Created alongside French winemaker Gérard Bertrand, the sparkling rosé from the South of France takes on the brand’s signature Hamptons lifestyle designed by the father-and-son duo in a more “playful” way.
“The response to Hampton Water has truly exceeded our expectations,” said Bongiovi. “To now be the fastest-growing French rosé in the United States and one of the top-selling French rosés here is truly amazing. It shows that people aren’t just drinking our wine — they’re embracing the idea that this is something they can make their own and enjoy however best suits their lifestyle.
“Ever since consumers caught on to our still rosé, we’ve been asked about releasing a sparkling version,” said Jon Bon Jovi, cofounder of Hampton Water Wine. “We believe that rosé should be fun and easy to enjoy and we’re bringing that same sentiment as we enter the sparkling rosé category, by introducing a wine that’s less about exclusivity, and more about enjoyment. I look forward to sharing this incredible new blend with friends and family for many years to come.
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