The 1980s energy drink Jolt Cola is returning in 2025 with a significantly higher caffeine content. Relaunched by sports supplement brand Redcon1, the drink aims to challenge major players in the booming energy drink market.
Jolt Cola , the infamous energy drink from the 1980s, will return to shelves in 2025 — with more than twice its original caffeine. The soda — which touted having “all the sugar and twice the caffeine” of Coca-Cola and Pepsi — is being relaunched by sports supplement brand Redcon1 to take on rivals like Monster , Red Bull and Celsius .
‘There’s a neat way to bring something back where it’ll pay homage to what once was, yet we can do it in a very modern way,’ Ryan Monahan, chief marketing officer at Redcon1, said.In 1985, Jolt’s 72 milligrams of caffeine was enough to cause many nervous parents to ban their children from drinking the soda. But the energy drink market — long dominated by Red Bull — has boomed in recent years and is growing faster than the traditional soda industry.The global energy drink market was expected to hit $48.1 billion in 2024 and grow to $80.8 billion by 2033. The Coca-Cola Company owns a 16.7% stake in Monster Beverage Corp., while Pepsi owns 8.5% of Celsius Holdings and acquired Rockstar Energy for $3.8 billion in 2020. Jolt will branch out from its cola origins with limited-edition flavors, Monahan told CNN. The brand may also launch pre-workout drinks and energy shots down the line, Monahan added. The cola will likely have an easier time this third go-around, without the 1980s-era outcry that demonized the drink over health concerns
Jolt Cola Energy Drink Caffeine Redcon1 Comeback Monster Red Bull Celsius
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jolt Cola Makes Comeback as Energy DrinkThe classic 1980s soda Jolt Cola is returning in 2025 as an energy drink with more than twice the caffeine of its original formula. Redcon1, a sports nutrition brand, is leading the relaunch and plans to capitalize on the nostalgic appeal of Jolt Cola while entering the competitive energy-drink market.
Read more »
Jolt Cola Makes a Comeback in 2025 with Double the CaffeineJolt Cola, a 1980s soda known for its high caffeine content, is returning to stores in 2025 with more than twice the original caffeine. The relaunch by sports nutrition brand Redcon1 positions Jolt Cola as a nostalgic drink in the fast-growing energy drink market.
Read more »
Jolt Cola aims to make a comeback - this time with even more caffeineJolt Cola, the soda brand that gained attention in the 1980s for offering 'all the sugar and twice the caffeine,' is heading back to stores in 2025.
Read more »
Honda Prelude Makes a Comeback in North America in 2026The iconic Honda Prelude is returning to North America as a 2026 model, featuring a hybrid powertrain and styling inspired by the 2023 Tokyo Motor Show concept.
Read more »
Wallpaper Makes a Stylish ComebackWallpaper is experiencing a resurgence in interior design, shedding its dated image and offering a versatile and trendy decorating option. Modern wallpaper is user-friendly, featuring water-based materials and easy removal. Interior designer Jessica Deuce advises homeowners to embrace bold patterns, especially in smaller spaces, and to consider the room's overall design when choosing wallpaper for larger areas. Texture is also a key element in contemporary wallpaper design, adding depth and practicality.
Read more »
Sombrero Ground Lizard Makes a ComebackA Critically Endangered reptile found only on Sombrero Island is thriving thanks to conservation efforts.
Read more »