Bud fight.
March Madness and binge-drinking have long made for a dynamic duo in college sports, so it’s hardly surprising that a major beer brand would want to partner with a powerful social media influencer to get people talking about their particular brew. It’s a simple equation that has found success time and again in our TikTok-powered world.
Oliver took the opportunity to dissect Kid Rock’s video as if it were the Zapruder film, hypothesizing about just how many shooters there might have been in order to produce “Child Rock’s” intended result. While Oliver wrote off these stupid stunts as exactly that, he did not shy away from the “nastiness” in which these kinds of responses are rooted.
Ultimately, Oliver concluded that “it’s pretty annoying to be both-sides’ing something that when the two sides are: ‘I am trans’ and ‘That makes me so mad, I’m going to shoot $65 worth of nonrefundable beer.’”
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