NEW: Recount Media is coming out of beta mode this week, backed by A-list investors. But in a perilous new-media landscape, does the world need a digital short-form political-news video publication?
Heilemann added: “There are a whole lot of people out there who are not going to sit in front of cable all day long, or even at the primetime hours. For people who want to read, the market is crowded with newsletters and print products. All that stuff exists out there, but none of it exists in video.
In the short term, Recount’s revenue will primarily come from sponsorships—Bank of America, Comcast, Mozilla—of its daily video remixes, which stand to benefit from 2020 fever. Events are in the mix too, including a CNN-esque candidate town hall series, starting this weekend withThe longer-term strategy is to supplement the daily remix model with an original content component.
is my heart and soul, and that’s not going to change, at least not through the end of the 2020 election,” he said. Indeed, Recount has a feature called The Center Ring built on material fromAs a footnote, I brought up Heilemann’s high-profile split with Halperin, with whom he’d been working on another book before a #MeToo controversy put the brakes on Halperin’s career.
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