And a Gen Z staffer is running the account.
found that Pennsylvania is one out of only a handful of states in which the youth vote could disproportionately decide the winner.on Tuesday, Calvello said that the Fetterman campaign’s TikTok account would be run by a Gen Z-aged staffer with around 25,000 on her personal account. By placing the account in a young person’s hands, the campaign hopes to create content that feels natural for the platform.
, political campaigns still view social media platforms like Facebook and Twitter as powerhouses for fundraising. In an interview withon Tuesday, Alex Kellner, managing director at Bully Pulpit Interactive, an online strategy firm, said, “There’s still a lot of money being spent on Facebook, but maybe it’s more for acquisition, fundraising, and communicating with your existing supporters to get them to volunteer and to be excited.
TikTok’s parent company, ByteDance, is based in Beijing, and the app’s potential to leak sensitive US data to the Chinese government has been cause for alarm amongst Republicans and Democrats. Earlier this summer, the Biden administration banned the app’s use on White House or federal government devices for security reasons,Fetterman’s online jabs at Oz have hit a sweet spot on social platforms like Facebook, which increasingly surface low-production video content on user feeds.
As the Fetterman camp sees it, that gives them a rare advantage on social platforms that are often seen as slanted toward extreme views and reactionary politics. “John’s followers will see brand new content specifically for TikTok, and they can expect to keep up with John as he meets people across the Commonwealth,” Calvello said. “John is a unique candidate whose real, authentic message resonates on social media, as TikTok users will see in his posts.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
2023 Honda Pilot TrailSport, First Glimpse of Next-Gen SUV, Teased in Mountain ShotLook closely (and we do mean very closely) at this photo and you can just glimpse the upcoming specialty version of the beloved SUV.
Read more »
Gen Z’s Favorite Stylist Has Advice for How to Dress SustainablyTikTok’s favorite stylist Allison Bornstein teaches us how to shop our closets, define our style in three words, and treat fashion as wellness
Read more »
Cooling centers are turning into next-gen 'climate resilience hubs'As cities race to amp up their heat mitigation efforts, some are replacing bare-bones cooling centers with full-service 'climate resilience hubs' — offering everything from comfy A/C and phone charging to social services and emergency training.
Read more »
Ford Mustang And Mustang Mach-E Gain Nite Pony Packages As Seventh-Gen Hype Starts To Build | CarscoopsFord Mustang And Mustang Mach-E Gain Nite Pony Packages As Seventh-Gen Hype Starts To Build | Carscoops carscoops
Read more »