Johanna Parv Spring 2025 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Three seasons at London incubator Fashion East put Johanna Parv on the map, and spring marked her first solo turn, supported by Newgen. The Estonia-born designer makes clothes with a defined purpose—her customer wears them for work, play and commutes in between—which models demonstrated as they unfurled jackets and stashed them into clever pockets on the runway. Bags were moved from shoulders to round their necks; ready to ride.
Parv is so at one with her clothes that it’s impossible to forget these multiway solutions were made with her own practicalities in mind: “It’s a personal need of what I like,” she said. For instance, she gladly runs in her cropped tanks, complete with grippy silicone dots on the interior—the same seen across socks, headbands and darted tops this season—which she’s innovating to be supportive so you can wear them sans bra.
Spring 2025 Ready-To-Wear Runway_Review Runway
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