Could JoeRogan leave Spotify for a right-wing social media company?
Rumble, a video-hosting site that aims to expand into a rival to YouTube, offered Rogan $100 million to jump ship from Spotify and host his complete, uncensored library of shows on Rumble.
Rumble founder and CEO Chris Pavlovski told Rogan in a statement posted to the platform’s Twitter account that they “stand with you, your guests, and your legion of fans in desire for real conversation”. “So we’d like to offer you 100 million reasons to make the world a better place. How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years? This is our chance to save the world. And yes, this is totally legit,” he added.
It’s unclear whether this is a publicity stunt from Rumble, or a “legit” offer - $100 million is the same amount of money Spotify paid Rogan for their 2020 exclusivity deal. But it’s clear that the long-running controversy has generated an incalculable amount of free publicity for Rogan, marking his podcast as a valuable piece of territory in the neverending culture war.“Rumble is designed to be the rails and independent infrastructure that is immune to cancel culture,” Pavlovski said.
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