Photo Illustration by Elizabeth Brockway/The Daily Beast/GettyFormer Vice President Joe Biden has aggressively invested on Facebook advertising since entering the presidential contest in late April, having spent more than $1 million on the social networking site and outpacing President Trump’s reelection
Former Vice President Joe Biden has aggressively invested on Facebook advertising since entering the presidential contest in late April, having spent more than $1 million on the social networking site and outpacing President Trump’s reelection campaign in three of the last four weeks.
The data could be the result of older Biden and older Trump supporters being more engaged with the content the campaigns are offering. But experts say it’s likely not entirely coincidental. The Sanders camp has appeared to pursue almost the inverse model of Biden. According to the BPI analysis, from March 30-May 18, Sanders’ Facebook ads were seen 50.1 percent by voters aged 25-44, 25.7 percent by voters aged 45-64, and 12.7 percent voters by aged 65 and older.
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