With a new wave of Facebook ad spending centered on Trump’s recent missteps, Biden’s team is ramping things up just in time
, but polls have suggested he’s out of touch with most Americans, a majority of whom appear to support the demonstrators. Biden, meanwhile, has hit back at Trump’s incendiary and unhinged rhetoric and voiced support for law enforcement reforms that have even earned him some rare support among some progressives. “Joe Biden recognizes the urgent need for real reform to address our broken policing system,” former 2020 candidatein a June 2 endorsement.
In his digital advertising, Team Biden’s recent focus has been on how Trump has fanned the “flames of white supremacy, hatred, and violence,” and on promoting a petition condemning the president—which the campaign can use to connect with potential supporters. The ads have also focused more on the younger voters that Biden struggled to win over in the primary.
, “and looking to capitalize on that online.” Outside groups have piled on. The most recent ad for the Lincoln Project—the organization led byand other Never Trump Republicans—opens with a clip of Trump discussing his so-called enormous inauguration crowds, before cutting to thousands of protesters packing the streets. “It took almost four years for Trump to get the crowds he wanted,” the narrator says. “After years of Donald Trump’s divisiveness and discord, America is coming together.
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