'Ad spending doesn't equal victory. If it did, Hillary Clinton would be readying her final sprint for a second term. But 95% of the time (and maybe even higher), the candidate spending more on convincing voters to choose them wins,' writes CillizzaCNN
For the week of September 3, former Vice President Joe Biden's campaign spent almost $17 million on TV and digital advertising in nine swing states, according to Advertising Analytics, a site that closely tracks ad spending by the two campaigns.By contrast, Trump's campaign spent just over $4 million on ads over that same time.The numbers in some swing states are startling. In Florida, Biden spent more than $5 million on ads for the week, while Trump spent $1.4 million.
In each episode of his weekly YouTube show, Chris Cillizza will delve a little deeper into the surreal world of politics. Click to subscribe! Now, before drawing too many conclusions about What It All Means, it's worth remembering that Trump was drastically outspent by Hillary Clinton in 2016 -- and he still won.Which, well, is a data point! But generally speaking, you would MUCH rather be the candidate with major ad spending advantages in key battleground states than the candidate on the short end of that stick.The Point: Ad spending doesn't equal victory.
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