”That is, deep down, my goal ... It is to make people understand that culture is necessary in your life,” Miuccia Prada tells AnotherMan
FIVE POINTS ABOUT THE POWER OF MIUCCIA PRADA
Prada, the company, is still distinctly and idiosyncratically personal. With her husband, Patrizio Bertelli, who is also the CEO, she has led the way in reconfiguring what a luxury-goods business means, not just in terms of their own labels which she heads – namely Prada and Miu Miu – but by providing an example of what luxury can be for the rest of the fashion industry. This was set by something as simple as the reintroduction of a black Pocono nylon rucksack as a luxury handbag in 1985.
It is 13th January 2020, the day after the Prada menswear show, and a time before any official announcements have been made about creative direction in the company. We are in Miuccia Prada’s office in the building on Via Bergamo where her interviews usually take place. There is the famous ‘chute’, a twisting slide that protrudes through the floor in the middle of the room.
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