EXCLUSIVE: In a landmark interview, JLR vehicles boss Nick Collins breaks silence on the future of Jaguar
“Yes, we’ve signed off the whole portfolio. We’re in the final maturation phase, getting the cars ready for production by dealing with production surfacing and practical stuff like aerodynamics and cooling. But we cling very closely to the company’s core principle of making very few changes for production. We see our task as being to bring great designs to life.
No recent car has had new architecture for both body and chassis, a new form of powertrain, a new production system and a new marketing proposition and been built for a new breed of buyers. Do you acknowledge the risk in this? “We believe risk can also contain opportunities. In any case, the bigger risk would have been to keep things as they were. We had to do something very different, just as we did with the Defender, and that’s what we’re doing. But I can tell you the new cars are absolutely stunning and very thought-provoking propositions, in a good way. Every time I see one in the design studio, I catch my breath. But that’s an effect that the greatest Jaguars have always had.
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