Marketing boss Anthony Bradbury says that Discover has 'enormous potential to grow' car auto cars
are both doing quite well but Discover has had a rougher go of it lately. From March of 2022 through the same month this year, it sold just over 12,000 Discos.that the Discovery brand is the “we brand” and “an enabler to make every day exceptional.” How exactly Discovery is going to accomplish that feat is still up in the air. Bradbury says that JLR is in the planning stages.“What we’re going through now is understanding how we reimagine the Discovery brand.
He’s not ignoring the workload ahead though. Clearly, Discovery has a lot to do if it’s going to catch up to. “Of the four brands, it’s the one that, in terms of its future state, there’s the most work to do [on] internally,” he said. “But that’s massively exciting, because, certainly in our view, it’s got enormous potential to grow.
Company executives have to promote their brand by definition so it’s not unusual to see all of these buzzwords thrown around. At the end of the day, Discovery will need to move units to prove that this was the right move. At the same time, splitting it off on its own seems to indicate a high degree of confidence for now.
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