Ford and General Motors have very different views on the hybrid versus plug-in hybrid question. One of them is right but which one?
At a conference last week, Ford CEO Jim Farley and GM CEO Mary Barra served up two contradictory visions of the path forward for electrified vehicles. Both companies have been backpedaling furiously on their battery electric car plans amid what some allege is a slowdown in consumer interest in EVs. In his remarks, Farley sounded like he had just spent a weekend playing golf with Akio Toyoda.
Chinese competitors have been superior in their approach to developing software and services that attract customers, Farley said. “The China consumer experience digitally is far beyond the West,” he said. “You have to have great cost fitness and quality fitness to even have the right to compete and that’s being defined not here in the US. It’s defined by China. Mary Barra agreed that GM is carefully watching the top automakers in China.
With such fierce competition overseas, Farley said he does not believe all current car companies will survive. Pressure will be the greatest on the all-EV brands that do not have gasoline powered offerings to boost their profits, he said. That is clearly a shot across the bow of Tesla, which does not have the ability to manufacture either hybrid or plug-in hybrid models if that is what the market demands.Musk, of course, is not overly concerned.
Whether you agree with the AAA rankings or not is largely irrelevant. What matters is that ever car on the list has an electric motor and a traction battery somewhere in its propulsion system.were robust in the US in the first quarter — except for Tesla. It said that “electric cars were an adolescent industry on the verge of its next growth spurt. In fact, for most automakers, the first quarter was a blockbuster for electric car sales.
Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else The Force may lead him. He is proud to be"woke" and doesn't really give a damn why the glass broke. He believes passionately in what Socrates said 3000 years ago:"The secret to change is to focus all of your energy not on fighting the old but on building the new.
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