The new batch of Booker's Bourbon was named after Wild Turkey master distiller Jimmy Russell
industry is devoid of competition and rivalry. It’s just that the old guys that have been in the business long enough go far back and have been through so many tough times that their friendships supersede achieving brand dominance. For the most part. Case in point is the newThis Distillery Aged Its Bourbon With Wood Scorched in a Big Colorado Wildfirebatch, which he believes is the first one to be named after someone outside of the extended Beam family or who has worked at the distillery.
The latest, which is the last of the year, is called Jimmy’s Batch. I asked Fred why he decided to name it after the elder Russell . He told me he really wanted to tie it back to his father and the bourbon’s namesake, who was very close to Russell back in the day through good times and bad. “Jimmy and dad were almost like brothers in this industry,” he said. “When dad passed, Jimmy and me probably shed more tears together than anybody else.
Fred ended our conversation with a story about one of the first trips he took with Jimmy after his father had passed. They were in Frankfurt, Germany for a whiskey festival, and decided to open up a couple of bottles ofto celebrate Jimmy’s birthday. The Europeans in attendance were understandably impressed with the amount of bourbon the two were able to knock back.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jim Carrey Dances With Jim Carrey As Robotnik & His Father In New Sonic 3 VideoJim Carrey as Dr. Robotnik holding a cup next to a rock with a face on it - Sonic the Hedgehog 2
Read more »
Jim Harbaugh Gives Chargers Players the Most Jim Harbaugh Gift ImaginableThe coach found the perfect gift to give his 8–4 team.
Read more »
Drones equipped with new tech to emit metal-cutting laser beams in ChinaResearchers led by Chinese laser expert ‘Crazy Li’ have developed a compact device capable of arming small drones with powerful metal-cutting laser beams.
Read more »
New York City's minimum wage is set to go up New Year's Day — but some say it's not nearlyWith a new year comes new opportunities for New Yorkers making the minimum wage.
Read more »
Marvel's Jim Starlin, the Man Behind Thanos, Wants to Embrace AI in New ComicsMCU Thanos in front of Jim Starlin and Thanos holding Death
Read more »
Jim Harbaugh's new-age Chargers have that old 'Charm City' feelMuch of what coach Jim Harbaugh has built in his first year with the Chargers leads back to people from Baltimore, where the Ravens created a winning culture.
Read more »