Bourbon brand Jim Beam is offering what could be the weirdest gift for the holidays — hug-simulating pajamas.
The unisex red flannel “Kentucky Hug” PJ set looks like your basic comfy plaid pajamas, with one exception. There’s a removable panel that fits around the neck and shoulders. When activated, it applies pressure to those areas in a way that’s meant to mimic a real-life hug. Super quirky? Sure. But should you find yourself away from loved ones this Christmas, perhaps missing their company alongside a bottle of Jim Beam, at least you can oddly give yourself a hug.
So why are they called “Kentucky hug” pajamas? “You might be familiar with the concept of a ‘Kentucky Hug,’ a popular phrase among bourbon lovers,” Plumb said. “It’s what we call that warm feeling you get after your first sip of bourbon. We wanted to put our own literal twist on that term by creating pajamas that simulate hugs.” A free hug still beats paying for one. But if you really need one, the limited edition PJs will cost you $25.
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