Creative multi-hyphenate Osifeso offers a first look at the short films that announce Kerbito's new vision for Reebok
—who joined as artistic marketing director—are unveiling the first stage of Reebok’s new outlook. Through a series of short films titled “Reconnect,” the pair are weaving a new story for the brand of family, friendship, and how we care for our bodies, speaking to Jean-Raymond and Osifeso’s shared objective: to use their platform at Reebok to foster a deeper, ongoing conversation about the clothes we wear every day.
These conversations were first sparked after they were introduced by a mutual friend in Paris a few years back. The pair made plans to hang out the following day and haven’t looked back since. “We’ve been unofficial collaborators and have stayed close on each other’s projects since then,” Osifeso says. “We talk every single day, and when Kerby was speaking about taking a more formal role with Reebok, I was like, ‘You should definitely do that, it sounds like it’s going to be very special.
The bulk of the movie’s dialogue consists of a monologue given by a father to his basketball-playing son, in which he presses the importance of caring for your body. “Your body is your first piece of real estate,” he says. “Nothing’s more precious than that. When we talk about wealth, we should really start there.
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