The U.S. Federal Trade Commission, which investigates allegations of deceptive a...
WASHINGTON/LONDON - The U.S. Federal Trade Commission, which investigates allegations of deceptive advertising, said on Tuesday that it has sent warning letters to eight companies to insist that they distinguish in advertisements between diamonds that come from mines and those made in laboratories.
The FTC said that it had found instances where the eight companies advertised diamond jewelry “without clearly and conspicuously disclosing that the diamonds are laboratory-created,” according to the letter. Diamond Foundry declined to discuss whether the letter would lead to changes in its marketing. “We pride ourselves on being a lab grown diamond producer and this point of differentiation is what our success is built on,” CEO Martin Roscheisen said in an emailed statement.
De Beers, a unit of Anglo American, said it was pleased by the move, adding the two kinds of diamonds were “distinct product categories.”
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