JetBlue Airways plans to open its first airport lounges as part of a plan to get more business from premium travelers.
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The airline said Thursday that it will open an 8,000-square-foot lounge at John F. Kennedy International Airport in New York late next year, followed shortly by an 11,000-square-foot one at Boston Logan International Airport.JetBlue said the lounges will primarily be for top-level members of its TrueBlue frequent-flyer program and those who get a new, premium JetBlue-branded credit card that is not yet available. The airline will also sell day passes if space is available.
“The lounges are something we have been looking at for a while, and now is the right time to put in these extra benefits for our most valuable customers,” O'Brien said in an interview. Delta and United have reported that revenue from premium passengers is growing faster than other segments.
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