JetBlue Airways plans to add domestic first-class seats in 2026 on airplanes that don’t have its top-tier Mint class, the latest initiative to win over higher-paying customers and get back to profitability.
All of JetBlue’s Airbus aircraft without Mint, the airline’s lie-flat seats, will have two or three rows of domestic first-class seats, Marty St. George, JetBlue’s president, said in a note to employees. “Since launching Mint over a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,’” St. George said.
airline industry since its first flights almost 25 years ago, adding comforts like seat-back entertainment and a business class that sought to make flying at the front of the plane more affordable for customers compared with large carriers that dominate U.S. air travel. The airline has become more focused on finding ways to increase sales since its bid to acquire Spirit Airlines was blocked by a U.S.
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