The Information has 35 employees today, but founder Jessica Lessin has her sights set on building the most impactful news organization for the next century.
The Information has a staff of 35 today, but founder Jessica Lessin sees the tech publication becoming on a par with The New York Times and Wall Street Journal.
The Information sees a lot of potential to grow by covering tech's intersection with business, and is hiring as fast as it ever has to feed that growth, she said.Jessica Lessin started subscription-based The Information five years ago. At the start, it was publishing just two stories a day focused on the tech industry. But Lessin has no intention of being small for long.
That might seem far-fetched today, given The Information has 35 people in all, including 24 in editorial. Lessin said The Information has in the"low tens of thousands" of subscribers. If we assume it has 20,000 subscribers paying $400 a year, the most popular tier, that's $8 million in annual revenue.is a $1.7 billion company. About half its revenue comes from advertising, which helps support its newsroom of 1,600 and growing — the Times added 120 journalists in 2018 alone.
Overseas coverage has become particularly important. Stories coming out of The Information's Hong Kong bureau include pieces on Apple's retail experience in China and the rise of ByteDance.
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