.JessicaJung on the GirlsGeneration moments that inspired her new book & how BTS changed K-Pop. SNSD
For K-pop fans, Jessica Jung is a household name. As a former member of Girls’ Generation —the first K-pop group to reach 100 million views on YouTube with their song “Gee” in 2013—Jung is familiar with the ins and outs of the K-pop industry, and she’s ready to tell her side of the story in her new book, Shine.
“I am really excited for fans to read the book—not just for all the little tidbits that come from real life, but also for the fun, addicting read,” she says. “I am hoping they will swoon for the romance and root for Rachel to come out on top! I definitely didn’t set out to write a ‘tell-all’; I always wanted to create good entertainment. But I did want to be true to myself and not hide anything either. The heart of the book is very genuine, and I hope the industry sees that.
On the meaning behind the title Shine “It actually has a lot of significance for me! As you can probably tell from my fashion brand, Blanc & Eclare, I love a clean, feminine, pastel aesthetic, and I wanted a title that speaks to that. It worked for this book because on the outside, the K-pop industry is very colorful, very glamorous…very shiny. But that shine gilds a lot of darkness—rigid rules, catty drama, exhausting training.
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