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Vasanti Cosmetics, a Toronto-based skincare and beauty company, is putting its resources toward fighting the COVID-19 pandemic. With the help of their manufacturing partner, who already has its Health Canada NPN and GMP certification, they have shifted gears into producing hand sanitizers.
“Our beauty industry has truly stepped up and we admire what the bigger companies like Estee Lauder and Shiseido are doing to get larger quantities into the hands of frontline workers. When we heard about all the shortages of hand sanitizers, we instantly sprang into action,” said Pinki Gosal, the company’s co-founder. These hand sanitizers will be made available to essential frontline workers in a variety of industries, so they can continue to safely serve Canadians.
In addition to this, the brand launched a campaign called #WeSeeYou to shine a light on healthcare workers, and is donating travel-size care packages as a token of appreciation. “We are truly all in this together. Small but mighty is what we have been called in the past and that is exactly what we want to live up to,” Gosal added.
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