Actor Jeremy Strong discusses his commitment to Dunkin's Super Bowl ad, where he plays an over-the-top version of himself preparing for a commercial shoot. Strong reveals his improvisational process, inspired by his experiences on 'Succession' and a deep dive into Colonial-era customs.
That said, Strong also thinks observers often draw the wrong conclusions about him. “I’m known as this pretentious, unfunny person—that’s the sense I get from some people, or from the media,” he tells Vanity Fair. “But a lot of people who know me know I’m not a very particularly intense person.” Enter “The Bean Method,” a new Super Bowl spot for Dunkin’ Donuts that Strong filmed opposite Oscar winners Ben and Casey Affleck.
I’m feeling a little bit like that right now. I’m like, “I’m a funny person!” But it’s both a comment on it and an object lesson of it. I take my work really fucking seriously. I don’t take myself really fucking seriously. There’s a difference. If you give me a piece of work and I enter into that arena, it’s like ride or die for me. That’s where I felt like I wanted to delineate a bit. I thought this could be a way of playing a pretentious, unfunny person in a really funny way.
Jeremy Strong Dunkin Donuts Super Bowl Commercial Method Acting Succession
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